Health awareness campaigns and diagnosis rates: evidence from National Breast Cancer Awareness Month.

Think Pink? The Effects and Efficiency of Breast Cancer Awareness Campaigns

October is National Breast Cancer Awareness Month. Using a 5% sample of Medicare claims data we find that October (and November) are associated with a 25% increase in the utilization of mammograms relative to the “average” month. We find that the “October” cohort is less likely to be diagnosed with breast cancer, somewhat more likely to be diagnosed with Stage 0 breast cancer conditional upon d...

How a charity oversells mammography.

Like US Independence Day, Thanksgiving, and Christmas, disease awareness has made it into the US calendar. In 2012 we have 175 officially designated “national health observances,” including rabies day, sleep awareness week, endometriosis awareness month, and many observances for heart disease and a variety of cancers.None is more prominent than breast cancer awareness month, otherwise known as ...

General Breast Cancer Awareness among Women in Riyadh City

Breast cancer is the most common cancer among women globally as well as in Saudi Arabia. Early diagnosis can improve prognosis and breast self-examination (BSE) may be a cost effective way to achieve this. In Saudi Arabia, only a few studies have been conducted to address breast cancer awareness. Most showed a suboptimal level of understanding. During the last few years, Saudi Arabia has establ...

Author's response to reviews Title: The effect of Breast Cancer Awareness Month on Internet search activity - a comparison with awareness campaigns for lung and prostate cancer Authors:

Innovative Breast Cancer Awareness and Advocacy Campaign

Breast cancer is a major disease in Nigeria; in 2012, 27,304 new occurrences were diagnosed, and the number of mortalities was 13,960. Greater than 70% of patients present with advanced disease, which has a poor survival outcome. The mortality rates are high mainly because of a lack of awareness about breast health, screening guidelines, and treatment centers, and because of sociocultural barri...